Building a successful email marketing strategy is one of the most critical parts of running your business. It’s the best way to connect with your current and potential customers, and it’s a great way to generate new leads and build your brand. But building an effective email marketing strategy is no easy feat.
There are countless tools and platforms to choose from, and it can be challenging to know where to start.
What is Email marketing?
Email marketing is the practice of sending messages through email to build, maintain, and expand your customer base. It’s a powerful marketing channel that can be used to nurture leads, generate new business, and build your brand.
Whether you use email marketing as a small part of your overall strategy or as the primary method of communicating with your audience, it’s essential to your success as a business owner.
That’s why it’s so important to have a solid email marketing strategy in place. In this article, I’ll provide a quick overview of the 6 best email marketing tools on the market to help you build a successful email strategy.
Mailchimp
Getting started with Mailchimp is simple. MailChimp makes it easy to do everything you need to, from sending beautiful emails to growing your subscriber list. You’ll find all the info you need to get started in the right direction—plus, MailChimp makes it easier to get more from your emails, too.
It’s an email marketing platform that allows users to build and send email campaigns with a drag and drop interface. This makes it easy for beginners to get started, but it also provides advanced users with the ability to build complex campaigns.
Mailchimp Pricing
MailChimp offers free subscriptions for 2000 subscribers or 10,000 emails per month(with ads). You can create your first, free, list in just a few minutes. You can also import your data from other sources, like Google Analytics, if you have them. Everything you get for free includes:
- Marketing CRM
- Creative Assistant
- Website Builder
- Mailchimp Domain
- Forms & Landing Pages
The Essentials plan is the lowest priced plan available, starting at just $11 per month for 500 contacts. This plan is perfect for users who only want to test the waters with email marketing and build their list from there. With this plan, you get everything in free plan plus:
- Email & Landing Page Templates
- Customer Journey Builder
- Custom Branding
- A/B Testing is a method of comparing two options at the same time, to determine which approach is more effective.
- 24/7 Email & Chat Support
The Standard plan starts at $17/month for 500 contacts. This plan includes everything in the Essentials plan plus:
- Customer Journey Builder + Branching Points
- Send Time Optimization
- Behavioral Targeting
- Custom Templates
- Dynamic Content
The Premium plan is the most expensive plan available and offers the most features for your money. It starts at $299/month for 500 contacts. With this plan, you get everything in the Standard plan plus:
- Advanced Segmentation
- Multivariate Testing
- Comparative Reporting
- Unlimited Seats & Role-Based Access
- Phone & Priority Support
GetResponse
For email design, GetResponse is the clear favorite. The templates are simple, but still effective and look great. You can also customize your emails to include your logo, color scheme, and design. The drag-and-drop builder is super easy to use, and you can edit your templates as much as you want.
Take a look at all the available plans over here.
GetResponse Pricing
GetResponse is free for up to 500 contacts. Unlimited emails, inbound or outbound, for any number of contacts or groups. This free plan is ideal if you want to test the service, build your list, and upgrade when you’re ready to scale. This plan has features that include:
- Unlimited number of newsletters
- 1 landing page with a monthly limit of 1000 visitors.
- 1 website
- Connect your domain
- Signup forms and popups
GetResponse offers a $19 plan for 1000 contacts. This plan provides every feature in the free plan plus:
- Autoresponders
- Unlimited landing pages
- Unlimited Website BuilderGet all advanced features inside the website builder and enjoy a bigger bandwidth for your website.
- Basic segmentation is based on contact details stored in your account.
- Email scheduling
- Integrations and API
GetResponse also offers a $59 plan for 1000 contacts. This plan has the following features:
- Marketing automation
- Event-based automation
- Webinars
- Advanced segmentation
- Contact scoring
- Sales funnels
The Ecommerce Marketing plan starts at $199 for 1000 contacts. This plan has features that include:
- Quick transactional emails
- Ecommerce segmentation
- Abandoned cart recovery
- Promo codes
- Product recommendations
- Web push notification
Omnisend
Omnisend is a fully automated email marketing platform with a built-in segmentation and automation functionality, as well as powerful templates and professional email editors. Omnisend is entirely cloud-based, so you can easily access your mailboxes anywhere.
Take a look at all the available plans over here.
Omnisend Pricing
The free Omnisend plan includes up to 250 contacts, 500 emails per month, 60 SMS per month, and 500 web pushes. It has the following features as well:
- Email Templates with a Professional Appearance
- Automation and workflow that have been pre-programmed
- Signup Forms and Popups
- Customer segmentation and analytics
- Reports on Sales and Performance
- A/B Testing is a method of comparing two options at the same time, to determine which approach is more effective.
- Email-based customer service
The Standard plan is best for small and medium-sized businesses, email marketing plans start at $16 per month and include up to 500 contacts, 6000 emails per month, 60 SMS, and unlimited web push. It also includes everything from the free plan, as well as the following:
- Manager of Customer Success (from 60K contacts).
- Chat and live support are available. 24 hours a day, 7 days a week.
Omnisend’s Pro plan is best for high-volume senders looking to boost their SMS capabilities. It starts at $59 per month and includes up to 500 contacts, unlimited emails, 3,933 SMS per month, and unlimited web push. It also includes all of the features of the Standard plan, as well as:
- Reporting Expertise
- Manager of Customer Success (from 27K contacts)
- Priority Support is available 24 hours a day, 7 days a
HubSpot
Build your email marketing strategy with the free in-app HubSpot CRM. Create and track all your leads and customers and grow your business.
HubSpot provides complete marketing, sales, customer service, and CRM software platform, as well as the methodology, resources, and support to help businesses succeed. Their products and services make it easy for businesses to get found online, convert leads into customers, create more repeatable sales funnels, provide exceptional customer service experiences, measure their performance, and generate predictable revenue growth.
HubSpot Pricing
Hubspot’s free marketing platform includes forms, email marketing, ad management, landing pages, and a shared inbox (with ads).
Hubspot’s Starter plan for 1000 contacts costs $45 per month. Extra contacts are sold in 1000-unit increments for $45 per month. This plan includes all of the features of the free tool, but without the advertisements. Email and in-app support are also available.
The Professional plan for Hubspot costs $800 per month for 2000 contacts. Extra contacts are available for $224.75 per month in 5000-unit increments. This plan includes everything in the Starter plan plus the following:
- Marketing automation across all channels
- Automation and ABM tools
- Personalization that changes over time
- Social media content in multiple languages
- Hosting and management of videos
- Contact and business evaluations
- Collaboration software
- Campaign Administration
- Teams
- Phone support
Hubspot’s Enterprise plan, which includes 10,000 contacts, costs $3,200 per month. Extra contacts are available in 10,000-unit increments for $100 per month. This plan includes everything in the Professional plan plus the following additional features:
- Single sign-on
- Partitioning
- Teams with a hierarchy
- Sets of permissions.
- Permissions at the field level
- There is a limit to how often you can send emails.
- Custom objects
AWeber
AWeber makes it ridiculously simple to generate more email leads for your business. Because AWeber automates and streamlines the entire lead generation process, business owners can send emails that convert subscribers into customers with ease.
You can try AWeber for free and get all of the tools you need to grow your email list, engage your audience, and boost sales. You can create professional email templates. Create signup forms to instantly build your list. And you can send automated follow-up campaigns that engage your audience and keep them coming back for more.
AWeber Pricing
The Start-free plan from AWeber comes with everything you’ll need to get started with email marketing. Up to 500 email subscribers, landing pages, web push notifications, drag, and drop builder, email templates, sign-up forms, and eCommerce are included in this plan. Since this plan has everything you need to get started, we recommend starting here if you don’t know how many subscribers you’re going to have or which features are best for your business.
The Start Pro, which starts at $19.99 per month, is AWeber’s only paid plan. This plan adds unlimited email lists, advanced email automation, AWeber branding removal, detailed insights and analytics, webpage and sales tracking, and split testing to the Start Free plan.
Constant Contact
Constant Contact, a powerful email marketing platform and software provider, is another option worth considering. You can create, send, and track email campaigns using their platform. You can create email lists, set up autoresponders, and set up automated follow-up sequences, among other things. Their user-friendly platform also makes it simple to create visually appealing emails that are read.
Constant Contact also allows you to view detailed reports and see how your marketing efforts are working.
Through email marketing, Constant Contact helps you meet your business objectives by creating effective email marketing campaigns. The more effective your email marketing campaign, the more likely you’ll be to reach your business goals
Constant Contact Pricing
Constant Contact’s Core plan is available for $9.99 per month. The price is determined by the number of contacts. The Core plan includes the following features:
- Tools for expanding your customer list (website sign-up forms, Facebook ads)
- Marketing via email
- More than 300 email templates
- Contacts can be saved, organized, and viewed.
- At the same time, post to Facebook, Instagram, Twitter, and/or LinkedIn.
- Reporting in real-time (list growth, views, clicks)
- Live phone and chat support
For $45 per month, Constant Contact offers the Plus plan. The cost is determined by how many contacts you have. Everything in the Core plan as well as the following features are included in the Plus plan:
- Tools for expanding your list (Google ads integrated, text message sign-up, lookalike ad targeting)
- Automated emails (non-openers resent, abandoned cart reminders, birthday/anniversary reminders)
- Segments that appear on their own (most, somewhat, least engaged)
- Reporting on revenue and conversion
In Conclusion
These tools offer free plans that allow you to start building a small list and experimenting with various email marketing campaigns. If you want to grow your email list or expand your marketing campaigns to include more features, the platform offers a variety of paid plans with even more features. Email marketing platforms are an incredibly cost-effective way to reach your target audience and generate additional sales, whether you want to build a list of a few contacts or a list of thousands. You can easily build a list, create and design effective email campaigns, and track the results of your marketing efforts with the right platform.
