Gutenberg VS WordPress Page Builder: What’s the Difference?

Gutenberg VS WordPress Page Builder

As a WordPress user, you have various options to create web pages, and two popular choices are Gutenberg and Page Builder. 

Both are tools that offer different approaches to designing web pages in WordPress, but understanding the differences between them is essential to making an informed decision for your specific needs.

In this article, we will dive into the world of Gutenberg and Page Builder and explore the key differences between them. 

Key Notes

  • Gutenberg is a free and default editor in WordPress, while WordPress Page Builder plugins typically come with different pricing options ranging from free versions with limited features to premium versions with more advanced functionalities available at various price points.
  • Both Gutenberg and WordPress Page Builder offer drag-and-drop capabilities for designing websites in WordPress.
  • Gutenberg has blocks, patterns, media, and reusable options under the block inserter, providing a simple and consistent editing experience.
  • WordPress Page Builder plugins offer advanced customization options and creative freedom, making them suitable for complex website designs and e-commerce websites.
  • The choice between Gutenberg and WordPress Page Builder depends on specific requirements, preferences, and design goals, and experimentation with both options is recommended to determine the best fit for a project.


SimilaritiesUnique to GutenbergUnique to Page Builder
ResponsiveFreeFree and Premium version
Regular updatesLimited CustomizationAdvanced customization
 Simpler website designsComplex website designs
Ideal for Content-focused websitesIdeal for E-commerce websites


Gutenberg and Page Builder are both visual website design tools for WordPress, but they differ in their approaches to creating and customizing web pages. 

Gutenberg is the default WordPress editor introduced in WordPress 5.0, while Page Builder is a plugin that adds additional functionality for designing web pages. 

Both tools provide drag-and-drop features, templates, blocks or widgets, and formatting options, but they have unique characteristics that set them apart. 

Let’s explore the key differences between Gutenberg and Page Builder in more detail.

Gutenberg vs WordPress Page Builder: What’s the Difference?

We will compare their user interfaces, content creation approaches, customization options, integration capabilities, loading speed, responsiveness, and more. 

User Interface: Drag and Drop Feature

Both Gutenberg and Page Builder provides intuitive drag-and-drop functionality that enables you to effortlessly position and arrange elements on the canvas to create your desired web page layout. 


Gutenberg, the default WordPress editor, offers a unique approach to content creation through its blocks, patterns, media, and reusable features. 


Blocks are the building blocks of content creation in Gutenberg. They represent different types of content elements, such as paragraphs, headings, images, videos, quotes, and more. 

Each block can be individually customized, including the content, layout, styles, and settings.

Patterns are pre-designed block layouts that can be applied to a web page to quickly create visually appealing sections or entire pages. 

Gutenberg offers a collection of pre-designed patterns that users can easily browse and insert into their web pages with just a few clicks.

Gutenberg makes it easy to add and manage media files, such as images, videos, and audio, directly from the editor.

The reusable feature in Gutenberg allows users to create and save custom blocks or block patterns that can be reused across multiple web pages.

Page Builder

Page Builder, on the other hand, offers a more comprehensive visual interface with a wide range of customization options. 

Elementor User-Friendly-Interface

Users can add rows and columns to create a grid-based layout and then drag and drop various elements, such as text boxes, images, buttons, and more, into the columns. 

Page Builder also offers advanced design features like margin and padding controls, background options, and animation effects, giving users more control over the visual appearance of their web pages.

In terms of the user interface, Gutenberg focuses on a simpler and more minimalist approach with individual blocks, while Page Builder offers a more robust and flexible design experience with a grid-based layout and a wider range of customization options. 

The choice between the two depends on your preferred design workflow and the level of control you require over your web page layout and design.

Ready-to-use, professionally designed templates

One of the key differences between Gutenberg and Page Builder is the availability of ready-to-use, professionally designed templates.

Gutenberg offers a limited set of default templates, which are basic in nature and primarily focused on the content layout. 

These templates provide a starting point for designing web pages but may require additional customization to achieve a polished and professional look.

On the other hand, Page Builder plugins typically come with a wide range of pre-designed templates that are professionally crafted with attention to detail.


These templates are often categorized by industry or purpose, such as business, portfolio, blog, or e-commerce, and are designed to cater to specific design styles and requirements. 

They offer a wider variety of design options and can save significant time and effort in web page design, especially for users who may not have strong design skills or experience.

Elementor and Divi offer a wide range of pre-made templates to make your design easy and fast.

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Blocks and widgets

Gutenberg uses a block-based approach, where each content element, such as text, image, video, or gallery, is represented as a separate block.

Gutenberg Blocks

These blocks can be easily added, edited, and rearranged within the editor, providing a flexible and modular way to create web pages.

Page Builder plugins, on the other hand, typically offer a wide range of built-in content elements, often referred to as widgets, modules, or elements, that can be easily added and customized using a drag-and-drop interface.

Elementor Widgets

These content elements can include text, images, videos, sliders, call-to-action buttons, and many others, and are often more feature-rich and customizable compared to Gutenberg blocks.

Formatting and Styling Options

When it comes to formatting and styling options, Gutenberg and Page Builder offer different approaches.

Gutenberg provides a set of default formatting and styling options within each block. These options allow you to customize the appearance of the content elements, such as font size, color, alignment, and spacing, directly within the block settings. 

Gutenberg Formatting

Gutenberg also offers a global styles feature, which allows you to define and apply consistent styles across multiple blocks or even entire web pages.

On the other hand, Page Builder plugins typically offer more advanced formatting and styling options, often providing a dedicated style editor or customizer.

Elementor Formatting

These options can include a wide range of design choices, such as custom fonts, colors, backgrounds, borders, and animations, and are often more extensive and granular compared to Gutenberg.

The advantage of Gutenberg’s formatting and styling options is that they are integrated within the default WordPress editor, providing a familiar and streamlined editing experience. 

Integration with Other Popular Plugins and Tools

Gutenberg, being the default WordPress editor, is designed to work seamlessly with other core WordPress features and functionalities. 

It is compatible with most WordPress themes and plugins, allowing you to easily add and edit content within the default editor without any compatibility issues. 

Gutenberg also supports custom post types, custom fields, and custom taxonomies, making it a versatile choice for different types of websites.

Page Builder plugins, on the other hand, may offer more specialized integration with other popular plugins and tools. 


For example, some page builder plugins may provide specific integrations with popular e-commerce plugins, SEO plugins, or form builder plugins, allowing for seamless integration and enhanced functionality. 

Page Builder plugins also often come with their own set of addons or extensions, providing additional features and capabilities beyond what is available in the default editor.

Loading Speed and Performance

Website loading speed and performance are critical factors that can affect the user experience and search engine rankings.

Gutenberg is the default WordPress editor and is built into the core WordPress functionality. This means that it is optimized for performance and typically has minimal impact on website loading speed. 

Gutenberg uses a block-based system that is designed to load only the necessary blocks when rendering a web page, resulting in efficient and fast-loading web pages. 

On the other hand, Page Builder plugins are external plugins that may add additional CSS, JavaScript, or other code to your website, potentially affecting the loading speed and performance. 

The extent of the impact depends on the specific Page Builder plugin and how it is configured. Some Page Builder plugins may load additional assets or scripts, which can add to the overall page size and result in slower loading times. 

However, many modern Page Builder plugins are optimized for performance and take measures to minimize the impact on loading speed.


In today’s mobile-first world, ensuring that your website is responsive and displays well on various devices is crucial. 

Gutenberg, being the default WordPress editor, is designed to be responsive and work seamlessly on different devices, including desktops, tablets, and mobile devices. 

The blocks and patterns in Gutenberg are automatically adjusted to fit the screen size and orientation, providing a consistent user experience across different devices.

WordPress page builders also typically offer responsive design options, allowing you to create and customize content that adapts to different screen sizes. 

However, the responsiveness and user experience may vary depending on the specific Page Builder plugin and its settings. 

Some page builder plugins may require additional configurations or settings to ensure optimal responsiveness, while others may provide a more intuitive and automated responsive design option.

Use cases for Gutenberg and Page Builder

Both Gutenberg and WordPress Page Builders have their own strengths and are suitable for different use cases based on the requirements of your website and your own preferences as a designer or developer. 

Let’s take a closer look at some common use cases for each:


  • Default WordPress editor: Gutenberg is the default editor in WordPress, making it a natural choice for those who prefer to work with the built-in features of WordPress and want a consistent editing experience throughout their website.
  • Content-focused websites: Gutenberg is ideal for websites that focus on creating and managing content, such as blogs, news websites, and information-based websites. 
  • Simpler website designs: Gutenberg is a good option for websites with simpler design requirements that do not require extensive customization or complex layout designs.

Page Builder

  • Complex website designs: Page Builder plugins are often preferred for websites that require more intricate and customized designs. 
  • E-commerce websites: Page Builder plugins can be a great choice for building e-commerce websites as they often provide dedicated e-commerce elements and integrations with popular e-commerce plugins, allowing for seamless product displays, shopping cart functionality, and checkout processes.
  • Design-driven websites: Page Builder plugins are favored by designers who prioritize creative freedom and want complete control over the design and layout of their websites. They offer a wide range of design options, including advanced styling, animations, and effects, allowing for highly customized and visually appealing websites.

It’s important to carefully consider the requirements of your website and your own design preferences when choosing between Gutenberg and Page Builder for your web design projects.

Final Thought: Gutenberg vs WordPress Page Builder

Both Gutenberg and WordPress Page Builder offer unique features and capabilities for designing websites in WordPress. 

Gutenberg is ideal for content-focused websites with a simple design, while WordPress Page Builder is suitable for complex designs and customization options. 

Consider your specific needs and design goals to choose the plugin that best fits your project. 

Experiment with both options and choose the one that aligns with your unique requirements to create impressive websites in WordPress.

Additional Information?

What Is A WordPress Page Builder?

Elementor Review

Divi Review 2023

Samuel Blay

Samuel Blay

I'm a WordPress and business software enthusiast with years of experience in the industry. As a blogger, I share my knowledge and expertise to help others make the most out of their online presence. I love to shop online and believe in the power of WordPress and cutting-edge software to help entrepreneurs succeed.

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