Get The best email marketing platforms today!
Looking for the best email marketing platforms for your email marketing campaign?
GetResponse
A powerful email marketing tool that allows you to grow your email list. With the free version, you can compile up to 500 contacts and cultivate relationships with your lists.
Great For: Beginning Email Marketers
Ease of Use: Easy To Learn
Experience Level: All levels
Ultimate Goal: Grow an email list on autopilot
Price
Free: For 500 contacts
Paid Plan: Start at $15.58/month
ConvertKit
ConvertKit is a provider of comprehensive email services. It is one of the fastest-growing email marketing companies, made possible by features such as automation and ease of use. Additionally, it provides editable landing pages and sign-up forms to aid in increasing the number of email subscribers.
Great For: Beginning Email Marketers
Ease of Use: Easy To Learn
Experience Level: All levels
Ultimate Goal: Grow an email list on autopilot
Price
Free: For 300 subscribers
Paid Plan: Start at $9/month
HubSpot
HubSpot is one of the best email marketing tools for marketers because it allows them to easily create beautiful, personalized marketing emails. Your free HubSpot account can store up to 1,000,000 contacts.HubSpot is one of the best email marketing tools for marketers because it allows them to easily create beautiful, personalized marketing emails. Your free HubSpot account can store up to 1,000,000 contacts.
Great For: Beginning Email Marketers
Ease of Use: Easy To Learn
Experience Level: All levels
Ultimate Goal: Grow an email list on autopilot
Price
Free: For 1,000,000 contacts
Paid Plan: Start at $45/mo
Omnisend
Omnisend is a platform for e-commerce email and SMS marketing that allows you to easily engage, convert, and reactivate your e-commerce customers via automated and multiple available channels.
Great For: Beginning Email Marketers
Ease of Use: Easy To Learn
Experience Level: All levels
Ultimate Goal: Grow an email list on autopilot
Price
Free: For 250 contacts
Paid Plan: Start at $16/mo
a deep dive into Email Marketing
Email marketing is the practice of sending messages via email to your customer base in order to increase, maintain, and grow it. It’s a powerful marketing tool that can help you generate leads, bring in new customers, and strengthen your brand.
Companies use email marketing to inform customers about their new products or services and discounts. Companies also generate traffic to their content (blog posts or YouTube videos) through email marketing.
It is one of the oldest forms of digital marketing and remains relevant today.
Benefits of email marketing
In fact, 73% of millennials prefer email communications from businesses, and 40% of B2B marketers say email newsletters are most important to their success with content marketing.
Let’s review some of the benefits of using email as your marketing channel:
Low Cost
For business, the most cost-effective way of doing things is really important to us.
Email marketing is the most cost-effective way of marketing compared to traditional forms of marketing.
Traditional marketing incurs costs such as printing, postage, television, and billboard placement; however, with email marketing, all you need is your email marketing software and content.
Most of these email marketing software charge a pittance per month, and you can hire a content writer for a few hundred dollars or write it yourself if you have the time and skills.
Check out our list of the best email marketing platforms with low prices.
It helps build customer relationships
Email is a great way to communicate with your audience and build relationships with them.
And building relationships with customers builds trust, which in turn increases sales. Consider this: You can’t marry someone without first dating them, so email is a method of communicating with potential customers before you marry them (become an actual customer)
It is important to communicate with your customers. When you draft a personalized email to your customers, they are more likely to conduct business with you.
Generate revenue
Email is a great way to communicate with your audience and build relationships with them.
And building relationships with customers builds trust, which in turn increases sales. Consider this: You can’t marry someone without first dating them, so email is a method of communicating with potential customers before you marry them (become an actual customer)
It is important to communicate with your customers. When you draft a personalized email to your customers, they are more likely to conduct business with you.
Highly customizable
Emails can be customized to suit the targeted audience. You can personalize the email with the contact’s name, and this even gives your emails a high click-through rate.
You can use your audience’s demographics to create email content that will appeal to them.
It is easy to share
Customers can easily forward your email to their friends if the content appeals to them, especially for promotions and discount sales.
Types of email marketing
There are numerous types of email marketing. Here are nine examples you can use:
1. Welcome Email
First impressions always count. After gaining a subscriber, you need to welcome the person to your email list.
In comparison to regular marketing emails, welcome emails have higher open and click-through rates. And subscribers who read your welcome email are likely to continue reading your email content.
You can do this by introducing the person to your company, which will help the person become familiar with your brand.
Do not try to sell a product or service to the subscriber in your first email, but rather strive to give a good first impression.
2. Brand Awareness Email
In order for your email subscribers to feel comfortable doing business with you, they need to be aware of your brand.
This type of email marketing tells the story behind your brand, what you offer, and why you offer it.
This can be done in the form of a video or text.
Emails that share your brand’s narrative and elicit an emotional response from your subscribers can influence their purchasing decisions and loyalty.
3. Email newsletters
This type of email marketing centers around updating your customers about your products or services, or even your brand.
This is more for customer entertainment and education than to actually sell your goods or services. This allows the customer to remember your brand.
However, refrain from inundating your subscribers with email newsletters to the point where they appear to be spam.
4. New Content Announcements
When you come up with new content, one of the best ways to promote it is through email.
When businesses come up with fresh content like blogs, videos, products, and services, they announce them to their customer base through email.
They write an email encouraging their customers to view the content, with a brief excerpt from it and a link to it.
This drives traffic to the content.
5. Product update email
Product updates are not a popular type of email because not all businesses offer products that require updates, and even if they do, they usually do not notify customers about them.
However, it is an effective method of informing your customers about significant changes to your product or service.
If there is a significant update that customers must learn how to use, create tutorials in the form of an article or video and link to them in the email, but keep the email simple.
6. Seasonal Campaign
Businesses do offer promotions during seasonal periods. Whether it is Christmas, Easter, Black Friday, or Eid, companies offer promotions to the public.
This campaign begins before the events to raise awareness and sometimes extends beyond the event period.
Make your email campaigns fit the theme of the event.
7. Confirmation email
Confirmation emails are automated emails that are triggered when a specific event happens.
This could include things like a customer completing a purchase, signing up for an account, resetting their password, or confirming a subscription.
Confirmation emails typically contain important information such as receipts and notifications of any changes to the customer’s account.
8. Re-Engagement Campaign
There might be some subscribers on your list who haven’t clicked or opened an email in a while. A series of emails called a “re-engagement campaign” will help you re-engage this audience.
A re-engagement campaign should start by identifying the subscribers who have not opened or clicked on an email in months. Once those subscribers have been identified, you can send them a series of emails designed to encourage them to engage with your content.
The emails should be tailored to their interests and provide them with an incentive to re-engage.
For instance, you could offer a discount code or exclusive content in exchange for signing up for your mailing list again.
9. Cart abandonment email
Cart abandonment emails are an effective way to engage customers who have left products in their online shopping carts.
This type of email marketing can help increase sales as well as build customer loyalty.
By using the right strategies and techniques, businesses can create cart abandonment emails that are successful in convincing customers to complete their purchases.
The emails should be personalized to their interests and offer them motivation to complete the shopping process, much like re-engaging emails.
The Importance of the Best email marketing platforms
Choosing the best email marketing platform can be a difficult task due to the sheer number of options available. The right platform will depend on your specific needs and goals.
It must have all the necessary features that make it easy for you to send emails quickly and efficiently while also providing insights into campaign performance and customer engagement.
With the right email marketing platform, you can ensure that your campaigns are successful and provide maximum ROI.
Tips for building your email marketing contacts
1. Utilize Your Website
Make sure to include a signup form on your website so visitors can easily join your mailing list. You can also add a link to the signup form in your website’s navigation or in a sidebar widget.
2. Create campaigns or content based on your audience's needs
Think about your audience and what they might want to be on your mailing list for.
For instance, if you’re a magazine, maybe your audience will want to be on the mailing list so they can receive special discounts when new issues come out, or they might want to stay up-to-date with breaking news, or maybe they’ll get sales notifications every month.
Figure out their needs and create content around those needs.
3. Make original email content
It is essential for businesses to make sure that their emails are unique and engaging. Create original email content that can be tailored to the needs of your target audience.
Unique email content ensures that your emails stand out from the competition and drive more conversions.
4. Create a fresh lead generation offer.
Creating a fresh lead generation offer can be a great way to build your email list. By creating a new offer, you can attract new leads and customers to sign up for your email list.
One method is to create free resources, such as ebooks, for which customers must provide their email addresses to download.
When creating a lead generation offer, there are a few things to keep in mind. First, you’ll want to make sure that your offer is compelling and will grab the attention of your target audience.
Secondly, you’ll want to make sure that your offer is relevant to your business and what you’re selling. And finally, you’ll want to make sure that your offer is unique and different from anything else out there.
By keeping these things in mind, you can create an offer that will help you build your email list and grow your business.
5. Segment your email lists by buyer type.
As your email list grows, it starts to become more difficult to keep track of who is interested in what, and you may find that you’re bombarding some subscribers with too many emails about products they’re not interested in.
Segmenting your email list by buyer type is a great way to make sure you’re only sending relevant information to each group, and it can also help you boost sales and conversion rates.
There are a few different ways you can segment your email list, but the most common is by dividing it into two groups: those who have bought from you before and those who haven’t.
You can then create different email campaigns for each group, with the goal of turning first-time buyers into lifelong customers.
Segmenting your email list takes a bit of extra work upfront, but it pays off.
Final Thoughts on the Best Email Marketing Platforms
There are a lot of great email marketing platforms out there. However, the best one for you depends on your specific needs and goals.
This article provided a list of the best email marketing platforms as well as a deep dive into email marketing.
Follow us for more great tools to grow your business’s online presence.
Want to receive helpful content in your inbox for free?
Sign up to receive the latest discounts of your favorite business software directly in your inbox. Join the Bonsah Family.
Bonsah.com needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy .
