It’s no secret that having a website for your business is essential if you want to succeed in today’s competitive market.
But why exactly? What advantages does having a website offer you?
In this article, we’ll dive into the 10 most important reasons why you need a website for your business.
Why Do I Need A Website For My Business?
From boosting brand awareness to increasing sales and customer engagement, a website is an invaluable tool that can help you take your business to the next level.
Not really sure you need a website for your business? Here are 10 reasons why you need a website for your business.
10 Reasons Why You Need A Website For Your Business
1. It Can Help You Attract New Customers From Search Engines Like Google
There are several search engines, like Google, Bing, Yahoo, etc., where people go to search for information. Google is the most powerful of them all.
Google processes over 8.5 billion searches per day. People search for information, shop, and compare product prices—all on Google.
When people search for products or services like yours, it will be advisable to have yours show up on the search engine result page (SERP). This will improve your brand and increase your revenue.
Although there are other ways to appear on the SERP, having a website is the most effective.
All that is required is to simply create your website, optimize it for search engines, and submit it to Google using the Google Search Console.
Your website will be indexed by Google, making it visible to users who are looking for products or services that are related to yours.
2. It Makes Your Business Look Professional
Having a website gives your business a professional look. 84% of consumers today believe that having a website gives your company more credibility than businesses with only social media profiles.
A website gives you the opportunity to showcase your certificates and accreditations, which will make your business look credible to online users.
Ask yourself this: How do you feel when you see a business with (@gmail.com or @yahoo.com)? You usually do not trust such businesses. Yes, most people feel the same.
With a website, you will be able to create branded emails (@yourwebsite) to cement your credibility as a business.
Read More: Is WordPress Good For Professional Websites?
3. It Improves Your Online Visibility
Sharing content on your website regularly will improve your online visibility. One way of improving your website’s visibility is by publishing blog posts on your website regularly.
Google will index and rank optimized blog posts, so when people search for terms (keywords) related to yours, your website will appear on the SERP, boosting your online presence.
Another way of boosting your online presence is by posting your website content on social media sites.
4. Display Customers’ Testimonials
Your previous customers’ testimonials are a great way to convince your potential customers, but where do you place these testimonials for potential customers to see?
This is where having a website comes in handy; you can post your customers’ testimonials on your website and link them to their social media accounts to demonstrate their existence.
5. A Website Can Also Be A Source of Revenue For Your Business
Generating revenue is your business’s main priority. So how about extra revenue from aside the main revenue?
Your website can also be used to generate revenue. You can sell other merchants’ products or services that complement yours on your website for a fee in addition to selling your own.
This is what we called affiliate marketing.
And when your website attracts a larger audience, you can also generate revenue through ads. Businesses will pay you to place advertisements on your blog posts.
The biggest ad network is Google Adsense, and you need a website to sign up for it.
6. Provides You With An Online Business Location
A website provides your business with an online location. When users engage with your content on social media, they require a location that:
- Explain more about your business.
- Show the credibility of your business.
And if you sell products, in addition to your physical shop where you showcase your products, you can also showcase your products on your website, where people can shop, make payments, and have the products delivered to them.
One significant advantage of a website over a physical location is the ability to display your services on the website. where clients can also shop for services
WordPress makes it easy to do this.
Read More: Should I Use WordPress? 11 Reasons Why You Should Use WordPress For Your Business Website
7. It Makes Your Online Advertisements More Effective
Online advertising needs a landing page where users can get more information about the product or service.
A landing page boosts the conversion rate of your ad campaign. The website makes it simple to create a landing page and link it to your ad.
WordPress makes it simple to create a landing page for your ad campaign.
8. Affordable
The reason you haven’t gotten a website for your business might be a cost factor. You might think a website is expensive; well, it used to be, but not anymore.
Websites used to be costly because developers had to code everything from scratch, but with the introduction of frameworks and content management systems (CMS), websites have become simpler and less expensive.
CMS has simplified the process of creating a website; you can even create your own business website.
However, if you want to take the DIY route, you will need to follow a few tutorials in order to build it.
9. Encourage Customers To Contact or Visit Your Business’ Location.
You can include contact information for your company on your website and encourage visitors to contact you.
Most websites accomplish this by displaying a “Call Now” button at the top of their pages in order to capture the customer’s attention and encourage them to call.
You can also embed a Google map pointing to your location on the contact page, allowing customers to follow directions to your business’s location.
10. Establish Your Brand
As more people move online to obtain information, shop, learn, and entertain. It is really important to get a business website online.
As the digital era expands, if you don’t have a website to establish your online presence, your business will be invisible.
It takes time for a website to gain traction, so start early and build your brand.
Companies like Amazon, Alibaba, and Facebook built strong brands in the early days of the internet, but it’s not too late for you to do the same.
Start today!
Tips To Build A Business Website
Ready to get your business website started? Building a website is affordable, especially when you use WordPress.
However, you need a few things to get your website up and running. The following are things you need to get your business website online:
1. Domain Name
First, you need a domain name. This is the web address users will type in the address bar to visit your website.
Look at the internet as a large community, and the domain name serves as your house address, which people can use to locate your house. Examples are facebook.com or bonsah.com.
A domain name’s price ranges from $10 to hundreds of dollars per year.
You can buy a domain name from a domain registrar like Namecheap or GoDaddy and host it with them or another web host.
However, if you purchase your web hosting plan from Hostinger, you will receive a domain name absolutely free for a full year. It never hurts to save a few bucks, right?
2. Web Hosting
The next thing you need is web hosting. This is a location on the internet where you can save the files of your website so that users can access them.
Returning to our large community scenario, web hosting serves the place where your house is situated.
There are types of web hosting, such as shared web hosting, VPS web hosting, dedicated web hosting, and cloud hosting.
As a new website, shared web hosting is the ideal choice because, with this type of hosting, you share server space with other websites, making it cheaper than all the other types of web hosting.
You can choose shared web hosting when starting and scale up to VPS web hosting when your website traffic starts growing.
A shared web hosting account costs around $5 to $100 per month.
However, Hostinger offers premium shared web hosting for $2.99 per month and also comes with a free domain name for a year. Choosing Hostinger essentially saves you money.
There are equally good web hosting providers on the Internet; read our list of the best web hosting providers on the Internet.
3. Content Management System (CMS)
Finally, you need a content management system (CMS) platform to start your business website.
A content management system (CMS) is software that allows users to create and manage the content of a website without having to write all the code from scratch.
The CMS is the best option for your company website because it will make managing your website simple for you.
WordPress is the most popular CMS on the internet. It is the ideal choice for your website.
Other CMS options include Shopify, Wix, Squarespace, and Joomla.
But I will recommend that you stick with WordPress.
Read More: Should I Use WordPress? 11 Reasons Why You Should Use WordPress For Your Business Website
Conclusion: Why Do I Need A Website For My Business?
And there you have it—you definitely need a website for your business. The fact is that a website is a must in this digital age.
A website won’t break the bank and will ultimately aid in the expansion of your company.
If you’re ready to get started, take a look at our step-by-step tutorial on how to create a website with WordPress.
If, on the other hand, you are a busy person who wants to focus on growing your business, you can contact us for help in creating an amazing website tailored to your brand in order to establish your online presence quickly and affordably.
Thank you for your time
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